Top Beauty Retail Apps on Unified Platform in Australia, Q3 2025

In the third quarter of 2025, the top beauty retail applications in Australia showcased varied performance trends across downloads and active user metrics, according to data from Sensor Tower.

MECCA - Beauty Shopping experienced fluctuations in weekly downloads, starting at 5K and peaking at 9.9K by the end of July. The app maintained a strong weekly active user base, fluctuating between 71.6K and 90.6K, indicating consistent engagement throughout the quarter.

Sephora - Beauty Shopping saw a notable increase in weekly downloads mid-quarter, reaching a high of 10.4K in early August. Active users remained relatively steady, with a peak of 90.9K at the start of September before declining towards the end of the quarter.

Adore Beauty | Shop Beauty Now had a significant spike in downloads mid-July, hitting nearly 10K. Active user numbers, however, showed a gradual decrease from 29.4K to 14.7K by the quarter's end.

Lush Fresh Handmade Cosmetics displayed a significant increase in downloads at the end of July, reaching over 3.2K. Despite this spike, active users remained below 3K throughout the quarter.

OLIVEYOUNG GLOBAL had a relatively stable download rate, with minor fluctuations around 800 downloads weekly. Active users showed a slight increase towards August, peaking at over 5.3K.

For more detailed insights and data, visit Sensor Tower's platform.